<b>"This network takes a smaller cut, so I keep more"</b>

<b>"This network takes a smaller cut, so I keep more"</b>

Compare what you take home, not the headline percentage.

Network A advertises a 10% rev-share; Network B says 15%. Looks obvious. But A reports your share <i>after</i> Google's ad-exchange fee and B reports it before — or A bills you separately for the video player and CDN. The stated cut and the effective cut are different animals.

🚩 Hidden variable: where in the waterfall the percentage is taken. A 10% cut of net-of-exchange revenue can leave you with less than a 15% cut taken off a gross that's defined more generously.

The only fair comparison: dollars deposited per 1,000 EPMV-sessions, same traffic.

Not saying the lower cut is a trick — saying the percentage is meaningless until you know what it's a percentage <i>of</i>.