<b>Account warmup is a spend curve, not a wait</b>
Fresh ad account, everyone says "go slow." Nobody says the shape.
Here's the ramp that survives:
— Day 1-2: one campaign, broadest safe targeting, low budget, <i>let it spend fully</i>
— Day 3-4: 2x budget only if delivery was smooth, no policy flags
— Day 5+: introduce a second campaign, never two new things same day
Trust score → builds on <b>clean completed spend</b>, not idle time. An account that spends $20 clean beats one that sat 5 days. Start the curve, don't start the clock.
Buyer's Trenches
@BuyersTrenches
<b>Account warmup is a spend curve, not a wait</b>
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