<b>No conversion by 1.5x payout? It's on the clock.</b>

<b>No conversion by 1.5x payout? It's on the clock.</b>
My soft-kill: if a creative hasn't landed one conversion by <code>1.5x the payout</code> in spend, it goes on watch. By 3x with nothing → dead, no funeral. The hard kill is non-negotiable; the soft kill is where you stay human a little longer. Two thresholds, written down. Hope is not a thresholds. Set both today.