<b>Spotting the scaling ceiling before it eats your margin</b>

<b>Spotting the scaling ceiling before it eats your margin</b>
Every winner has a roof → past it, more budget = worse CPA, not more volume. Mine signal: two straight 20% bumps where CPA climbs but conversions stay flat. That's the ceiling talking. I stop, hold steady, and go open a NEW angle instead of forcing the old one uphill. Scaling isn't infinite → milk the winner, then build the next one. Know when to stop pushing.