<b>You're bidding against engagement, not just other advertisers</b>
New to LinkedIn Ads? Here's something that explains weird costs: LinkedIn's auction doesn't just reward the highest bidder, it rewards the most <i>relevant</i> ad.
LinkedIn blends your bid with a 'relevance score' built from early signals, clicks, reactions, comments. A boring ad with a high bid can lose to an engaging ad with a lower bid.
Why it matters: a great ad literally pays less per result over time. LinkedIn rewards you for not annoying its users.
Think of it like a popular act getting a better stage slot for a lower fee, because they keep the crowd happy.
Next step: instead of only raising your bid to fix high costs, improve the ad itself, a sharper hook often beats a bigger bid.
B2B Lever
@B2BLever