Ghosting isn't rejection — it's a missing next step

Ghosting isn't rejection — it's a missing next step

Popular advice: "If they ghost after showing interest, they were never serious — move on." Myth. Mostly they replied "sounds cool," you replied with three paragraphs of questions, and the thread died under its own weight. It's not lost interest, it's a decision you handed them instead of made for them. Warm leads ghost when the ball lands in their court with no clear, single action. Don't ask "what do you think?" Send the rate card, one date, one yes/no. Remove the homework, recover the reply.