More merge tags, lower reply rate

More merge tags, lower reply rate

Popular advice: "Stack the personalization — first name, recent post, follower count, their city — to prove you did homework." Myth. Past one specific detail, every added variable raises the odds one renders wrong: a typo'd name, a stale post, the wrong city. One visible error and the whole message reads as automated, because it is. It's not depth that builds trust, it's a single accurate, relevant line. The reader can't tell five merge tags from one. They can absolutely tell a broken one.