There is no magic send-time

There is no magic send-time

Popular advice: "Send at 10am Tuesday — that's when reply rates peak." Myth. Every guide cites the same recycled email-marketing study about newsletter opens, which has nothing to do with a one-to-one pitch a creator reads on their own schedule. Your message sits in an inbox until they're in a deal-making mood, whenever that is. It's not when you send, it's whether the offer survives a second read at 11pm. Stop tuning the clock. Tune the first sentence.