Myth: "Before/after creatives are dead, comp won't approve them"

Myth: "Before/after creatives are dead, comp won't approve them"

Everyone parrots this. Then they ship the most boring stock-photo angle on native and wonder why CTR is garbage.

The creative didn't die. The literal split-screen body shot died. The transformation story still prints.

— Show the environment changing, not the body: full fridge to empty junk drawer, jeans that now fold over the waistband, a smartwatch step count climbing across days.
— Frame it as one person's testing journey, not a guaranteed result. You're showing a creative narrative, not a medical promise.

The emotional beat of "my life looks different now" is what converts. You just stopped putting it in the one format that gets flagged. Rebuild the story, drop the side-by-side.

Go test it.