You spent three years on technical SEO and skipped the one file AI tools are starting to read.

You spent three years on technical SEO and skipped the one file AI tools are starting to read.

Obsessing over Core Web Vitals millisecond gains while ignoring llms.txt, clean structured feeds, and machine-readable summaries is fighting last decade's war. The new retrieval layer wants structured, parseable signals you're not even shipping.

Publish a clean llms.txt and structured data feeds. Make your site easy for a machine to summarize, not just fast to paint.

Speed isn't citability. Fight me.