Link Equity Heat
Link Equity Heat
@LinkEquityHeat

PageRank sculpting isn't dead, you're just doing it backwards. The 4-step flow.

PageRank sculpting isn't dead, you're just doing it backwards. The 4-step flow.

Controversial but: nofollow sculpting died in 2009, link-architecture sculpting never did. You sculpt by where you point links, not by neutering them.

The playbook:

— Rank pages by business value, top to bottom.
— Pull internal-link counts per page from a crawl.
— Find the mismatch: high-value pages with few inbound internal links, low-value pages drowning in them.
— Redirect equity by adding body links from high-authority pages to under-linked money pages, and trimming links to login/cart/tag pages.

You have a finite pool of internal authority. Spraying it at your privacy policy is a choice.

Which page on your site gets the most internal links? Is it the one that earns?
Этот пост опубликован в Telegram-канале Link Equity Heat. Подписаться можно по ссылке: @LinkEquityHeat.
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