Your caption is getting argued with in the reader's head and you're not even in the room.

Your caption is getting argued with in the reader's head and you're not even in the room.

Preempt the objection inside the copy:

— List the top 3 "yeah, but" reactions to your claim.
— Name the loudest one out loud. "You're thinking this won't work for small accounts."
— Answer it in one line, then move on. Don't grovel.
— Leave the weakest objection unaddressed. Mystery beats over-defending.

Copy that ignores the obvious objection reads as copy that's hiding something.

Agree? Quote-tweet the objection you always dodge.