<b>Today's term: organic post vs. paid usage (two prices)</b>

<b>Today's term: organic post vs. paid usage (two prices)</b>

An organic post is the content living on your feed for your followers. Paid usage is the brand putting ad money behind it to reach strangers. New creators charge one price for both. They're different products.

Why it matters: organic reaches your audience once. Paid usage can run your face to millions for months. The value gap is huge.

Example: organic reel = $600. The brand wants to also run it as paid ads for 90 days. That paid layer might add $600-$1,200 on top — not zero.

Your move: quote them separately on every deal. "Organic post: $X. Paid usage, 90 days: $Y." Two lines. Two prices. Always.