Playbook: Build a Creator Rate Card You Can Defend
Goal: one reusable doc that ends per-deal haggling. Owner: partnerships lead.
Step 1 — Set your base unit. Price per 1,000 verified followers in the active niche, not total followers. Start at $20-30 CPM for mid-tier, adjust by platform.
Step 2 — Layer multipliers.
— Format: Story 1.0x, in-feed post 1.5x, dedicated Reel/Short 2.0x, integrated long-form 3.0x.
— Exclusivity window: +25% per 30 days locked.
— Usage rights (you repost as ads): +40% flat.
Step 3 — Define the hybrid. Always quote 'fixed + rev-share', never pure CPA on first deal. Example: 60% of fixed up front, 40% on delivery, plus revenue share on tracked sales.
Step 4 — Write the floor. Lowest number you'll accept. Below it, you walk.
Checklist:
— Base CPM set
— 3 format tiers
— Exclusivity + usage add-ons
— Hybrid split written
— Walk-away floor recorded
Review the card quarterly against actual close data.
Creator Playbook
@creator_playbook
Playbook: Build a Creator Rate Card You Can Defend
Этот пост опубликован в Telegram-канале Creator Playbook. Подписаться можно по ссылке: @creator_playbook.