<b>Run one offer hard or spread across many?</b>
<b>Q:</b> Should I focus everything on one winning offer or diversify across several?
A: Both, in sequence. While testing, spread across 3–5 offers to find what your traffic actually likes — concentration too early just means betting on a guess. Once one clearly wins on EPC and approval rate, concentrate budget there to scale and earn manager goodwill (which gets you cap raises and payout bumps).
But never let one offer become a single point of failure. If 90% of your income is one offer and the advertiser pauses it Friday afternoon, your weekend is gone. Keep at least one tested backup live, even at low volume, so a sudden pause doesn't zero you out.
Short version: spread to discover, concentrate to scale, always keep a warm backup.
More Qs? Drop them.
Offer Clinic
@OfferClinic
<b>Run one offer hard or spread across many?</b>
Этот пост опубликован в Telegram-канале Offer Clinic. Подписаться можно по ссылке: @OfferClinic.