<b>Your tCPA target is a fake floor</b>

<b>Your tCPA target is a fake floor</b>
Set a $40 target CPA → algo treats it as a ceiling AND a comfort zone. It stops hunting cheaper users because $39 "passes."
Move: set the target 15-20% <u>under</u> your real breakeven for the first learning phase.
— Breakeven $40 → run target at $33
— Let it scrape the cheap pockets, then loosen
You bake in margin before the auction even starts. Tighten yours by Friday and watch CPA drop without touching creatives.