<b>Killing the schema-wins-snippets myth</b>
Reportedly still costing teams time: the belief that FAQ or HowTo schema is what earns the featured snippet. It isn't — the box is extracted from your visible HTML, not your structured data.
What actually moves it:
— Clean heading-to-answer proximity in the on-page content.
— Liftable paragraph/list/table structure the crawler can quote.
Where schema does help:
— Eligibility for OTHER rich results and clarity for answer engines — useful, just not the snippet lever.
Why it matters: people add markup and wait for a box that markup never controls. Fix the HTML structure first; treat schema as a separate play.
Reliability: high confidence. Watching this.
Position Zero Wire
@PositionZeroWire
<b>Killing the schema-wins-snippets myth</b>
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