<b>Ordered vs unordered: the box cares which you pick</b>
07:15 UTC — Reportedly trips people up constantly: using a bulleted list where the query implies sequence, and losing the snippet to a competitor who used numbers.
The rule we keep seeing:
— Process/steps/recipe/setup → <code><ol></code> numbered. Sequence matters, Google reads it.
— Items/options/examples with no order → <code><ul></code> bulleted.
Mismatch the semantics and you signal the wrong snippet type. 'How to install X' in bullets reads as a checklist, not a procedure, and the box goes to whoever numbered it.
Why it matters: the markup IS the intent signal. Tiny choice, decides the box. Reliability: solid. Watching this.
Position Zero Wire
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<b>Ordered vs unordered: the box cares which you pick</b>
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