"Make longer videos for more watch time" is the dumbest math in this industry.
A 20-minute video at 30% retention gives you 6 watched minutes. A tight 8-minute video at 70% gives you 5.6 — at a fraction of the effort and a higher satisfaction signal.
— Length inflates total minutes but craters average percentage viewed.
— The algorithm reads the rate, not just the sum.
Stop padding. Density beats duration every single time. Agree or come fight me?
Watch Time Heresy
@WatchTimeHeresy
"Make longer videos for more watch time" is the dumbest math in this industry.
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