Myth: scheduling at the 'perfect time' is what makes Shorts blow up

Myth: scheduling at the 'perfect time' is what makes Shorts blow up
The biggest time-waster in Shorts advice. The feed surfaces Shorts over days, not the first hour — post time barely matters versus retention. I A/B'd identical clips at 'optimal' and random times: noise-level difference.

Schedulers tested for the real benefit (consistency)
— YouTube Studio native: free, reliable
— Metricool: $22/mo, multi-platform
— Buffer: $6/channel/mo

Pros: schedulers buy consistency, not magic timing.
Cons: paying for 'best time' analytics is selling you the myth.

Price: native scheduler is free.
Best for: people who can't post daily by hand.
Verdict: use the free native scheduler for consistency. Skip paid 'best time' tools — you're buying snake oil.