27 June 2026
New to deals? Start here: disclosure is your job to protect When a brand pays you, the law (FTC in the US) says viewers must clearly know it's an ad — "#ad," "paid partnership," plainly visible. Why i…
26 June 2026
Today's term: first right of refusal This clause means that before you take a competitor deal, you must offer it to this brand first and let them match it. It sounds minor. It's a soft leash on your b…
25 June 2026
Today's term: editing approval (a.k.a. the cut-down clause) Many contracts let the brand edit your content when they run it as an ad. That means they can chop your 45-second video into a 6-second cut …
24 June 2026
Today's term: raw footage rights Raw footage is the unedited clips behind your final video. Some brands ask for it so they can re-cut your content into new ads forever, without you. Why it matters: ha…
23 June 2026
New to deals? Start here: the deposit A deposit is part of your fee paid before you start working. It protects you from doing a full job for a brand that vanishes at invoice time. Why it matters: the …
22 June 2026
Today's term: the counter-offer (and why you go high) A counter-offer is your price after the brand names theirs. New folks counter too low because they're scared. Here's the quiet math. Why it matter…