Advantage+ eating your manual campaigns? Pick a lane. Advantage+ Shopping (Meta's near-automated campaign type) and your manual prospecting often target the same people — they collide in the auction a…
Prospecting CPA creeping up week over week? Check frequency. On cold campaigns, frequency over ~2.5-3 in 7 days means you're re-hitting the same people and paying more for worse results. Reset the poo…
Killing ads after 1 day? You're murdering winners early. Judging on time ("24h and no sale, dead") ignores that learning is volume-based, not clock-based. Kill on spend, not the calendar: — Give each …
CBO dumping all budget into ONE ad set? Use min/max caps. CBO loves to feed its favorite child and starve the rest — fine until that ad set fatigues and the whole campaign tips over. Force diversifica…
Running 1%, 2%, 5% lookalikes in separate ad sets? Stack them. Separate lookalike (LAL — audience that mimics your buyers) ad sets fragment your budget and overlap badly — you bid against yourself in …
Ramping spend? The 20% rule that keeps learning intact. Big budget jumps (50%+ overnight) throw the ad set back into learning — delivery resets, CPMs jump, results wobble for days. The disciplined ram…
