27 June 2026
"First month on the new network was disappointing" It's supposed to be. You judged the worst possible window. New sites and new accounts sit in a ramp: demand partners need weeks to learn your invento…
26 June 2026
"This network takes a smaller cut, so I keep more" Compare what you take home, not the headline percentage. Network A advertises a 10% rev-share; Network B says 15%. Looks obvious. But A reports your …
25 June 2026
"Two sites, same network, wildly different RPM — one's setup is broken" Maybe. But check the four boring variables first, because they explain most of it before any "broken" theory: — Geo split (US sh…
24 June 2026
"Adding video units doubled my RPM" They pay well — for a reason that flatters the wrong number. A single sticky video unit can carry a $15-30 CPM, dragging your blended Page RPM up sharply. But it lo…
23 June 2026
"Ezoic's AI optimizes layouts better than humans" Grant it: multivariate ad-placement testing at scale is real, and it genuinely finds layouts a human wouldn't. The asterisk: the AI optimizes for the …
22 June 2026
"My revenue dropped this month" (it didn't)" Before you panic-switch networks, check the attribution window. When a network changes how it books revenue — say, from impression-date to settled-date — a…