<b>"My revenue dropped this month" (it didn't)"</b>

<b>"My revenue dropped this month" (it didn't)"</b>

Before you panic-switch networks, check the attribution window.

When a network changes how it books revenue — say, from impression-date to settled-date — a chunk of one month's earnings appears to vanish and reappear in the next. Your annual total is identical; the boundary just moved. Same thing happens when payment terms shift NET-45 to NET-60.

🚩 Hidden variable: the booking date, not the earning date. Two months reported on different rules aren't comparable, and a one-time window change masquerades as a performance cliff.

The tell: a sharp "drop" followed by a suspiciously fat next month.

Not saying nothing ever drops — saying a single-month decline against a window change is an accounting artifact, not a trend.