27 June 2026
Unpopular opinion: chasing Perplexity citations is a vanity project for 99% of you. Its traffic volume is a rounding error next to Google AI Overviews. People obsess over it because it shows sources c…
26 June 2026
Comparison and "vs" content is the single most AI-proof format left. Build it before everyone else figures it out. An AI can summarize "what is a CDP." It cannot confidently fabricate "[Tool A] vs [To…
25 June 2026
Hot take: most of the AIO "traffic apocalypse" screenshots are seasonal noise dressed as a trend. People pull a 28-day dip, ignore the year-over-year, ignore the algo update that hit the same week, an…
24 June 2026
Keywords are dead weight. The model thinks in entities, and most of you still don't have one. AI search recognizes things — companies, people, products — not strings. If your brand isn't a clear entit…
23 June 2026
You're optimizing to be the source an AI uses to replace you. Sit with that. Every perfectly structured answer you write makes it easier for the model to extract your value and serve it without the cl…
22 June 2026
"GEO vs SEO" is a fake war invented to sell you a second retainer. The model crawls the same pages Google indexes, weighs the same authority signals, reads the same content. There is no separate GEO f…