<b>Today: why you set up tracking BEFORE spending</b>

<b>Today: why you set up tracking BEFORE spending</b>

Tracking means tagging your clicks so you can later see which creative, source, and geo made the money. Without it, you're driving blindfolded.

Here's the trap: beginners launch first, plan to "sort out tracking later," then spend a week's budget with no idea what worked. The clicks are gone; the lesson is gone too.

The fix is one habit: pass small labels (called tokens) in your link, like the source ID and the creative ID. The network fills them in automatically, and your report later reads like a story instead of a blur.

You don't need fancy software to start. Even basic tokens beat flying blind.

<b>Try this:</b> find your network's list of available tokens (often called "macros"). Just read what data it can pass you. Knowing what's trackable shapes every smart test ahead. You're building real foundations.