<b>3 sales / 180 days</b>

<b>3 sales / 180 days</b>

The quietest Associates risk isn't policy — it's the activation rule. New accounts must drive at least 3 qualifying sales within 180 days or the account is closed and you reapply.

The math that kills new sites:
— Indexing lag: 4-8 weeks to first organic click.
— That leaves ~16 weeks to land 3 sales.
— At a 4% order rate you need ~75 clicks. Doable, but not on a site with zero traffic at day 90.

n: program rule, not a sample — but most first-account closures trace here.

So what: seed early traffic (email, existing audience) to clear 3 sales fast, before SEO has even warmed up.