<b>8% → 3%</b>

<b>8% → 3%</b>

Home &amp; Kitchen, Furniture, and several core content categories were cut from ~8% to 3-4.5% in past rate-card revisions. Anyone modeling on old screenshots is overestimating revenue by ~2x.

Current fixed-rate reality (standard categories):
— Luxury Beauty ▇▇▇▇ 10%
— Amazon Games ▇▇▇▇ 20% (niche)
— Physical Books ▅ 4.5%
— Home/Kitchen ▃ 3%
— Health/Grocery ▂ 1-3%
— Electronics ▁ ~1-2.5%

So what: pull the live rate card every quarter — building a content strategy on a category's <i>old</i> rate is how people end up with $0.04 EPC and a confused spreadsheet.