<b>11% vs 31%</b>

<b>11% vs 31%</b>

Link CTR (clicks to Amazon / pageviews) is the most under-measured lever. Comparison tables convert pageviews to clicks ~3x better than inline text links.

CTR by link format, n=40,000 pageviews:
— Inline text link ▃ 11%
— Image link ▅ 18%
— Button CTA ▇ 24%
— Comparison table ▇▇▇ 31%

A table also pre-qualifies: the user self-selects a product, so post-click conversion holds or rises.

So what: every buying-guide needs one table above the fold — it's a 3x multiplier on the first metric in the funnel, before EPC even enters.