<b>Your hook is fine. Your second act doesn't exist.</b>
Everyone obsesses over the first 5 seconds and treats minute 2-to-6 like dead road between the hook and the payoff. That "middle" is where 70% of your departures actually happen — quietly, no dramatic dip, just slow leakage.
A killer hook into a structureless middle is a great trailer for a bad movie.
Unpopular: the middle is the whole video. The hook is just the door. Argue?
Watch Time Heresy
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<b>Your hook is fine. Your second act doesn't exist.</b>
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