<b>B-roll is anesthetic, not engagement</b>
You cover the boring sentence with stock footage and call it dynamic. It isn't. Visual motion masks the dip just long enough for viewers to stop noticing they're bored — until they leave anyway, with no idea why.
B-roll that doesn't <i>advance the point</i> is just a nicer-looking dead spot. If the footage would survive being muted, it's filler.
Hot take: most b-roll exists to hide a weak script. Fight me?
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<b>B-roll is anesthetic, not engagement</b>
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