<b>Average view duration is the most lied-to number in your studio dashboard</b>
One whale who rewatches 4x and ten swipers who bail at second two produce the same AVD as a flat, mediocre hold. The average flattens two opposite videos into one false story. You're tuning your content to a number that describes nobody.
Look at the <i>distribution</i>, not the mean. The shape of who leaves tells you the truth the average hides.
Hot take: AVD has made more bad decisions than any metric here. Fight me?
Watch Time Heresy
@WatchTimeHeresy
<b>Average view duration is the most lied-to number in your studio dashboard</b>
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