<b>The "first 3 seconds" obsession is one frame too late</b>
The retention battle is lost before audio plays — at the <i>first frame</i> the second the video autoplays in feed. If frame one looks like every other video in their queue, they've decided before you said a word.
You're scripting hooks for a viewer who already swiped. Composition, contrast, a face mid-expression — that's your real opening line.
Hot take: your hook is the thumbnail of the video itself. Fight me?
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<b>The "first 3 seconds" obsession is one frame too late</b>
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