<b>EPC variance is 3.1x wider in finance than in sweepstakes</b>
EPC = earnings per click, gross revenue divided by raw clicks sent.
— Sweeps: $0.18 median, coefficient of variation 0.34 ▏▏▏
— Nutra: $0.31, CV 0.52 ▏▏▏▏▏
— Dating: $0.44, CV 0.61 ▏▏▏▏▏▏
— Finance/loans: $0.92, CV 1.06 ▏▏▏▏▏▏▏▏▏▏▏▏
CV = standard deviation / mean; higher CV means EPC is less predictable per click. Finance pays more per click but the spread is so wide that small samples mislead. n=measured across ~2,900 campaigns.
Read: in high-CV verticals, judge an offer on 1,000+ clicks minimum before trusting its EPC.
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<b>EPC variance is 3.1x wider in finance than in sweepstakes</b>
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