<b>Smartlink EPC trails direct-offer EPC by 31%</b>
Smartlink = auto-rotated offer pool; direct = single hand-picked offer. Same geos, same traffic, 30-day split.
— Direct EPC: $0.58 ▇▇▇▇▇▇▇▇▇▇▇
— Smartlink EPC: $0.40 ▇▇▇▇▇▇▇▇
Smartlinks buy coverage and fill on long-tail geos at the cost of per-click value. On tier-1 traffic the direct offer wins; on mixed tier-2/3 fill, smartlink total revenue can lead despite lower EPC (n=12 campaigns).
Read: smartlink is a fill strategy, not a yield strategy.
n=12 campaigns
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<b>Smartlink EPC trails direct-offer EPC by 31%</b>
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