<b>Tier-1 payouts run 4.3x tier-3 for the same action</b>
Geo tier = advertiser grouping by market value (T1 = US/UK/CA/AU, T3 = most of SEA/LATAM).
— Tier-1: index 100 ▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇
— Tier-2: index 47 ▇▇▇▇▇▇▇▇▇
— Tier-3: index 23 ▇▇▇▇▇
Measured on identical CPA actions across 17 offers. Tier-3 makes up the gap only when traffic cost falls faster than payout, which it usually does not (n=17 offers).
Read: cheap tier-3 traffic still needs a 4x conversion edge to match tier-1 economics.
n=17 offers
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<b>Tier-1 payouts run 4.3x tier-3 for the same action</b>
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