<b>Click-to-FTD benchmark: 2.1% organic, 0.7% paid, 4.8% email</b>

<b>Click-to-FTD benchmark: 2.1% organic, 0.7% paid, 4.8% email</b>
Click-to-FTD (the share of operator-bound clicks that become first-time depositors) is the cleanest cross-channel quality metric. Pooled across ~120k clicks:
— Organic search (review/comparison): 2.1%.
— Paid social cold: 0.7%.
— Branded/SEO bonus pages: 3.4%.
— Email to opted-in list: 4.8%.

The spread tells you where margin actually lives. A 0.7% paid click at $1.20 CPC needs the operator's effective payout per FTD to clear ~$170 just to break even before your margin — which is why cold paid social only works on high-CPA Tier-1 with strong LTV.

Email at 4.8% is the quiet winner: near-zero marginal cost, highest conversion, and it compounds with reactivation campaigns.

The diagnostic: if a channel's click-to-FTD is below ~1%, it's not a creative problem, it's a channel-fit problem — don't A/B your way out of a structurally wrong audience.

Benchmark of the day: target ≥2% click-to-FTD on any channel you scale; below ~1%, the channel is subsidizing the operator, not you.