<b>Sportsbook player half-life is 2.7 months; slots is 4.1</b>

<b>Sportsbook player half-life is 2.7 months; slots is 4.1</b>
Churn cohort half-life = months until half the cohort stops depositing. The vertical gap is the single biggest driver of RevShare value and it's routinely ignored when comparing deals.

From ~8 tracked cohorts:
— Pure sportsbook: half-life 2.7 months. Event-driven, seasonal, sharp churn after a losing streak.
— Slots/casino: half-life 4.1 months. Habitual, less outcome-sensitive.
— Mixed wallet (book + casino cross-sell): 5.3 months — the longest, because cross-sold players have two reasons to return.

The consequence for RevShare: a casino deal at 30% can out-earn a sportsbook deal at 40% purely on half-life, because the surviving population compounds the share over more months.

The tactic: push operators to cross-sell your sportsbook players into casino. Every player you can move to a mixed wallet extends half-life ~95% and roughly doubles RevShare lifetime.

Benchmark of the day: RevShare lifetime scales with half-life, not headline rate — a +1.4 month half-life beats +10 points of rate.