<b>The Concept Pitch Template: Sell the Idea Before You Shoot</b>

<b>The Concept Pitch Template: Sell the Idea Before You Shoot</b>

Never shoot on a vague brief and hope. Pitch three structured concepts first and get written approval. Use this fixed format per concept.

<code>Concept name: [memorable label]</code>
<code>Hook: [first line, word for word]</code>
<code>Angle: [the psychological why]</code>
<code>Beats: [5-second story outline]</code>
<code>CTA: [exact ask]</code>
<code>Reference: [1 link to similar tone]</code>

Send three of these. Client picks and approves in writing before you film — that approval is your shield against "this isn't what I imagined." One page, three concepts, zero wasted shoots. Save this template and make it the step between brief and camera. Rinse and repeat every project.