<b>Front-load the budget, don't drip it.</b>

<b>Front-load the budget, don't drip it.</b>
Field note: split-testing creatives on a tiny daily budget = the algo never exits learning, you wait a week for nothing. I give each test enough to hit ~50 conversions inside 3-4 days → clean read, fast decision. Underfunding a test is slower AND more expensive than funding it right. Starving data to 'be safe' is the most expensive mistake going.