<b>Killing ads after 1 day? You're murdering winners early.</b>

<b>Killing ads after 1 day? You're murdering winners early.</b>

Judging on time ("24h and no sale, dead") ignores that learning is volume-based, not clock-based.

Kill on spend, not the calendar:

— Give each new ad ~1.5-2x your target CPA in spend before judging
— $40 CPA target? Let it spend $60-80 before the verdict
— No add-to-carts or landing views by then = genuinely cut it

Low-volume accounts especially need this — a single day means almost nothing statistically.

Flip side: don't let a true dud run forever "to be fair." Set the spend threshold up front. Apply it to your next batch of new ads.