<b>Stop optimizing for retention. Optimize for re-watch.</b>
A video people finish once is fine. A video people scrub <i>backward</i> to catch a line breaks the algorithm in your favor — backward seeks inflate watch time past 100% and signal density. Retention is a survival metric. Re-watch is a desire metric.
Design one moment so good people rewind. That single rewind beats ten extra seconds of polite watching.
Unpopular: 90% retention is a ceiling, re-watch is a multiplier. Argue?
Watch Time Heresy
@WatchTimeHeresy
<b>Stop optimizing for retention. Optimize for re-watch.</b>
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