<b>Site age is the most overrated trust signal in due diligence.</b>
A 9-year-old domain with 8 different rebrands and a Wayback graveyard is riskier than a clean 2-year build with consistent topical focus. Age without continuity is just baggage.
— Buyers should audit redirect history, not the registration date
— Old expired-domain rebuilds carry liabilities you can't see in Ahrefs
Stop pricing age. Price <i>continuity</i>.
Would you pay more for a 7-year domain you can't verify the history of? Defend it.
Sell It Already
@SellItAlready
<b>Site age is the most overrated trust signal in due diligence.</b>
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