<b>Buyers don't pay for your numbers. They pay for a story they can repeat to their own investors.</b>

<b>Buyers don't pay for your numbers. They pay for a story they can repeat to their own investors.</b>

A messy, brilliant site sells for less than a boring, legible one. Because the buyer has to re-sell the deal internally, and complexity is friction.

— One clear growth lever beats five tangled ones
— "Here's the obvious next move" closes; "it's complicated" stalls

Make your asset a 30-second pitch the buyer can parrot. That's worth half a turn on the multiple.

Think buyers are pure-EBITDA robots? You've never sat across the table from one.