<b>"I'm holding because it's growing" is not a thesis. It's a feeling.</b>

<b>"I'm holding because it's growing" is not a thesis. It's a feeling.</b>

A real hold thesis names the exit multiple you're growing <i>into</i> and the date you reassess. Without that, you'll ride a winner straight into a plateau and sell flat.

— Growth justifies holding only until the multiple stops expanding
— Most owners hold 8 months past peak because they never set a trigger

If you can't write your sell trigger on an index card, you don't have a strategy. You have inertia.

What's your actual exit trigger? Be specific or admit you don't have one.