<b>2.3x</b>

<b>2.3x</b>

Q4 EPC isn't just more clicks — the <i>per-click</i> value rises. Buyer intent is higher, carts are bigger, and conversion climbs. EPC in the Nov-Dec window runs ~2.3x the summer baseline.

Monthly EPC index (Jan = 1.0), content account:
— Jul ▃ 0.9
— Sep ▅ 1.1
— Nov ▇▇▇ 2.0
— Dec ▇▇▇▇ 2.3
— Jan ▅ 1.0 (gift-card spend tail)

n=12 months, single account. The Dec→Jan cliff is steep: -55% in two weeks.

So what: front-load buying-guide publishing in September so pages are indexed and aged before the 2.3x window opens.