<b>Lead approval rate medians at 67%</b>
Approval rate = advertiser-accepted leads / submitted leads, after scrub.
— P10: 41% ▇▇▇▇
— Median: 67% ▇▇▇▇▇▇▇
— P90: 88% ▇▇▇▇▇▇▇▇▇
The gap between gross and net payout is the scrub. At a $40 advertised payout and 67% approval, realized payout per submitted lead is ~$26.80 (n=24 lead-gen offers).
Read: always re-price an offer at approval-adjusted payout, not the rate card.
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<b>Lead approval rate medians at 67%</b>
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