Playbook: recover from a sustained reach decline

Playbook: recover from a sustained reach decline
Accounts that recovered did so in a median 21 days (n=70 cases, 60-day window). The sequence matters more than the effort.
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Freeze experiments — post your 3 historically best-reaching formats only.
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Cut frequency 30%; lower volume raises per-post quality signals during recovery.
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Rebuild non-follower share first; it leads follower reach by ~7 days.
Reach-rate recovery curve:
Day 0: ██ 9% | Day 7: ███ 13% | Day 14: ████ 17% | Day 21: █████ 20%
So what: recovery is a 3-week process, not a 3-day one. Stabilize with proven formats before reintroducing variables, or you can't read what's working.