The 40-60% slump is where channels die, and almost nobody scripts a save for it.

The 40-60% slump is where channels die, and almost nobody scripts a save for it.

Build a designated mid-video save:
— Find your average drop-off minute across recent videos. It clusters, I promise.
— 10 seconds BEFORE that point, plant your second-best hook of the whole video.
— Treat it like a new cold open: contradiction, tease, or escalation.

The front gets all the polish, the middle gets neglected, and the middle is exactly where attention is most fragile. Save the middle on purpose.

Build the save. Agree or fight me?