<b>Ramping spend? The 20% rule that keeps learning intact.</b>

<b>Ramping spend? The 20% rule that keeps learning intact.</b>

Big budget jumps (50%+ overnight) throw the ad set back into learning — delivery resets, CPMs jump, results wobble for days.

The disciplined ramp:

— Increase budget no more than ~20% per move
— Wait a full 24h between moves so the algo re-stabilizes
— If CPA holds, repeat. If it spikes, hold flat one extra day before deciding

Yes it's slower than doubling overnight. It's also why your account doesn't randomly faceplant on Tuesday.

Set a calendar reminder and ramp ONE campaign by the book this week. Compare it to your usual yank-the-budget move.